You know someone’s fame reached sky high when he or she has been asked to do a collaboration with a powerhouse brand. We’ve seen it all before. From Kate Moss/Topshop, Kylie Jenner/H&M down to Rihanna and River Island.
Kanye West is no exception as this giant mogul paired with equally huge brand Adidas on coming up to a creation that fuelled the excitement mainstream consumers.
Meet Yeezy 750Boost – the brainchild of Adidas and Kanye’s partnership. Released in the month of February, these two towering magnates know how to play well in the advertising arena as the hype for this newest craze created loud clamor of the expecting crowd. This shoe line is released in scarce number – reportedly just ten pairs for selected stores where it was exclusively sold.
Talking about the law of supply and demand, the Adidas’s website even crashed as about 70,000 hope inclined buyers went head to head just to get one of the 350 pairs available at that time. Some videos of Kanye hand delivering it to stores have resurfaced on the Internet that adds noise to this anticipated shoe line.
What’s unique about this edition of Yeezy is the boost cushioning technology, which is a triple check for all sneaks enthusiasts. This feature is filled with full rubber white outsole. The upper material is made of high quality suede boot silhouette in colors tan to grey shade.
Shoe lace is designed with intricate rope details that hang on single eyelets while the soles are adorned by ridge like pattern. The mid foot elastic strap serves as the finale of this show-stopping statement footwear.
Yeezy 750 boost has been spotted by personalities like Travis Scott, Cyhi The Prynce, Pharell, Chrsi Brown, Big Sean, Kylie Jenner, Dave Chapelle, The Weekend, Kim Kardashian and of course, Kanye West – love thy own huh?
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