Widely known as a respectable and relevant fashion house in retrospect to haute couture trends, Balmain is still on the move in cruising the fashion industry as smooth as its first years in 1914.
Founded by Pierre Balmain in France, the brand established quite a humongous name in the fashion industry, focusing primarily on women’s wear in a more pumped up level of edge, glamour and affluence. Balmain, like any other fashion conglomerate, didn’t stop at just satisfying the women’s market and spawned their ventures as far as supplying men’s wear, fragrance, ready-to-wear outfits, jewelry and accessories. Balmain had carried-out hundreds of successful and followed fashion shows all throughout its life and is strong enough to continue for the years to come.
As in the modern days where fashion is seen through the general media, Balmain had coped up with the ever-changing medium and is known for their campaigns which are set to be released whenever a collection is due to be presented in public. Currently being headed by Olivier Roustering since 2011, Balmain had been well-received after their controversial yet adorable campaign, which stars fashion icon Kim Kardashian and singer-producer Kanye West. As for Roustering’s recent exposition of creativity and imagination through advertising, he kept the sense of close connections by hiring real-life sisters to be Balmain’s face for this year and season.
After the success of the Kimye campaign, the whole creative staff of Balmain had never distanced to the fame of the former Balmain faces and hired Kim Kardashian’s half siblings, Kendall and Kylie Jenner. The theme of this year’s shot are series of high-fashion siblings donning the latest styles of Balmain which focused on bold colors of green, blue, red and black. For this year, Balmain is showcasing their AW15 collection through editorial shoots as they have been doing for the last couple of years.
Aside from the Jenner sisters, gracing Balmain’s 2015 advertisements include social entrepreneurs Joan and Erika Smalls and the infamous Hadid siblings, Bella and Gigi. “This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign,” said Roustering in a fashion-pegged interview. “While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season,” Roustering added.
The set design was conceptualized by Phillip Haemmerle, hair done by Bob Recine, make-up through Aaron de May’s artistry, direction from Pascal Dangin and Mario Sorrenti clicked away as the shoot’s official photographer.
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