Annyeong haseyo! Or Hello! In Korea is the perfect way to greet you and formally introduce you to this Korean cosmetic brand that is now renowned allover the globe because of its success in improving Korean women’s skin- it is none other than IOPE!
A scientifically engineered cosmetic brand that helps women achieve and have their skin look glowing. Koreans are famous for having that luminous white skin, as if all their pores are sealed because it looks so refined and smooth, but little did you know that cosmetics are one of the highest demands of Korean women? They still want and desire to hide some of the less blemishes that they have on their skin a freckle maybe or to maintain the beautiful skin that they already have.
IOPE launched their products as early as 1996 but since 1999 they have started an extensive study over thousands of female cosmetic consumers helping them aid their basic concerns on their skin.
All the reports gathered helped them in formally launching their brand and analyzing what needs to be done to provide the prime solution to their pleas. Now the diversities of the skin are progressing due to climate change and other factors that happens in the environment affecting women’s skin.
IOPE formulated skin care and cosmetic materials for women, not only to hide the unwanted blemishes, but also to really cure it beyond skin deep, which enables women to see positive results in no time. One of their latest innovations on foundation and makeup is known as the Air Cushion.
It already received attention and won an award for the ease it brings to on-the-go women in Jan of 2014 they received the Young Sil Award and later in October of the same year they received the Editor’s Pick Award for being the No.1 Cushion Foundation – Best beauty award (Allure) this Air Cushion comes in Shimmer, which Koreans are famous of having the glossy looking face.
This compact also comes in Natural glow, also has an air cushion type of blusher, giving you that luminous and radiant looking skin. IOPE also offers a variety of skin care products from cleansing, to eye creams, emulsifying agents, anti-aging creams, masks, serums, to make-ups such as lipsticks, eye shadows, mascara and compacts.
The unique thing about IOPE that sets them apart from many other beautiful cosmetic products in Korea is their ability to know their customers. Their target clients are those who are on-the-go women of this generation.
And because people are busy working, they want products which are not only handy, but also easy to apply. One TV Commercial for this product shows how versatile their Air Cushion product is, that even a low gravity environment women will still be able to use their products with ease. This is a top make-up brand is a must have in every woman’s purse.
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