The origin of a certain brand or trend is rather an important matter to those who delve into details before patronizing a specific product. Fashion followers somehow base their decisions onto how and where and who propelled the success of an on-going craze, and shoppers nowadays are so smart in choosing that even the most intrinsic details are being discussed.
We have heard some fashion brands started out of a community venture or from an undergraduate stylist who have made noise outside fashion school and even some products pattern their designs onto a specific iconic figure at the time of creation. You might have guessed it wrongly before but the now famous Lacoste tennis shirts are made not by a well-trained designer but by a then tennis player.
Named Jean Rene Lacoste, born July 2, 1904, he is the one responsible for the basic colored tennis shorts that have been the foundation of a brand deduced from his last name. Rene Lacoste is a celebrated tennis player during his time, and was nicknamed ‘The Crocodile’ because of his resiliency and agility while playing the sport. Together with three other icons in tennis, Rene Lacoste is a part of The Four Musketeers which are just plain famous during the 1920s to 1930s sports era.
Weirdly enough, Jean Rene Lacoste never have seen it coming and he invented the Lacoste staple out of function and not of style. With lots of belts for being a prolific player, little did Rene Lacoste know that his name would be indelible in the world of fashion, too.
Currently, Lacoste is known to be one of the best French clothing companies to have circled the world which focused on expensive and high-end products, sports footwear, assorted leather goods, other accessories like eyewear, watches and perfume and the unforgettable crocodile polo shirts.
Fully recognizable as the company who owned and patented the green crocodile emblem on almost all of their products, Lacoste and its founder Rene had bloomed the company so well with its consistency in manufacturing worth the money wardrobes.
Together with Andre Gillier, Rene Lacoste had devised the polo shirt which was then called La Chamise Lacoste with hopes of knitting a well-woven fabric that would promise comfort and wearability by sportsmen in 1933.
The crocodile logo patched at the chest area is rather self-explanatory and so this had been the start of a gargantuan fashion conglomerate. From its original ‘tennis white’ color, they ventured into producing bold colored versions in 1951 and catered to a huge audience of fashion savants all over the planet.
Currently, Lacoste is being managed by Michel Lacoste and is currently and continuously cementing their trademark all over the world. Under the creative supervision of Felipe Oliveira Baptista since 2010, the future of Lacoste will be as bright as how it all began.
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