Pharrell Williams is an American singer-songwriter,rapper, record producer, and fashion designer. He does believe that the most empowering thing you can give a superstar is the freedom of expression. In collaboration with the famous brand the Adidas Originals Supercolor, Pharrell packs and offers a new choice of shoes like you have never seen before.
Pharrell Williams has been collaborating with Adidas for the past few years. Creating amazing collections like the “Stan Smith Tennis Pack” and the “Stan Smith Polka Dot Pack.” Last 27th of March, Pharrell and Adidas Originals Launch the Superstar Style in 50 Colors which is the biggest selection of colorways for a single release ever had made.
The new Pharrell Collection showcases the timeless basketball silhouette in fifty different shades that will have something for everyone that shows a color for every mood and every look. The collection is made from a full grain of leather, imitating the original Superstar silhouette of Adidas and It also has the same shell toe and chunky laces similar to the original shoe.
Some of the unique features of this collection are the design logo in the tongue, printed lace tips, the Pharrell collaboration sign off printed to the heel and the Equality embossed to the side panel stripe. It also has the printed foot reflex zone graphic to the sock liner that shows Pharrell’s interest in reflexology.
He explains the overall concept of the project “Supercolor is a celebration of equality through diversity. With 50 colors of the Superstar, everybody will be able to select his or her color.
It is more diverse than any pack ever before and therefore it is more individual than any pack ever before” says Pharrell. He also added that “With every shoe treated exactly the same, all colors are equal. No matter what color you choose, you can be part of Supercolor. Choose your color”
The importance of this collaboration and new collection is not about telling someone what to wear or how to dress but to let us know that the dominant feature of a true superstar’s individuality.
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