If we ever raid the all the closets around the world, most of them would definitely have a fashion staple known as ‘Chucks’. We all have gotten tangled into this phase wherein we all thought that the trusty Chuck Taylors is the pair to beat.
True enough, after all the styles and kinds that have passed on our tastes, we all have this absolute love of this canvas shoe that we can typically pair with whatever ensemble we want to portray. The minimalist look that each Chuck Taylor pair portrays strengthens the likelihood that we get to use it even on a daily basis.
We all have been witness on as to how the brand and its iconic shoe style influenced the general fashion scene as it have been worn by athletes, celebrities, singers, fashion moguls, legends, your great-grandfather up until your younger brother.
The eponymous American brand had magnetized even the pickiest dressers, and ceaselessly brought comfort and style to millions of people in a global frenzied scale.
A Brief History
It is through basketball that the Converse Chuck Taylors had been pegged at 1908. The then Converse Rubber Corporation, once a company focused on manufacturing galoshes and shoes in a recurrent basis, developed a shoe style that would cater to basketball players and fans alike that can be used most in mobility.
It is with great liking to produce such a shoe kind that the company invested their time and effort through research and eventually triumphed when they have released the first ever All Star Basketball shoes in 1917.
The first set of All Star Basketball shoes was produced in the base color of brown with black trimmings. Three years later, the black canvas and leather versions have been available for mass reproduction.
North American locals have been the lucky ones to have first felt the tide of the All Star Basketball shoes. The design involves the unmistakable thick rubber sole with an ankle-covering canvas, which really missed the target audience on the first runs of release.
Sales have been an empty basin of the company until Akron Firestones basketball champ Charles H. Taylor came into the picture. The basketball shoe has finally met its strongest campaign manager through Taylor’s great trust in what the shoe can do to the sport, and so history began rolling.
With Taylor’s endless crusade in getting the All Star Basketball shoes the love and respect it deserved, sales shoot up the roof and everyone is nodding with agreement that the style would definitely have a bright future.
Come 1932, the Converse Rubber Corporation has given back to Taylor’s efforts in making the style recognized that they decided to put his name on the shoes’ ankle patch, hence, the birth of the Chuck Taylor All Star Basketball shoe.
Shortly afterwards, the craze that is Chuck Taylor had reached into different parts of the United States and later have become a staple in basketball games. The white high-top model with streaks of red and blue have been produced for the 1936 Olympics, the black and white versions to be available after World War II and in 1957, the low-cut was introduced to the public for the promise of comfort and distinction.
In 1969, the basketball player to whom the Chucks have been pegged passed away, but the sales continue to boom as time flies by. In the glorious era of the 70s, the classic Chuck Taylors have been overhauled to notable varieties in print, patterns, colors and style which suit the growing market and audience despite Nike’s emergence of the scene.
And up to this very date, the iconic feel when wearing a Chuck Taylor pair is still evident through the course of reliance and trust that generations of shoe lovers have been passing on years after it had been made public.
The Overhaul
We all might be wondering why the infamous Chuck Taylor shoe style has recently released plans of doing a major revamp and we all have received the answer called ‘comfort’.
Ideally, the Chucks that we know today aren’t much of a pain to wear, isn’t it? But who better know the product than its very manufacturers and so we all have waited with gaping mouths on what else can this legendary label and style still brought to the plate.
It was Richard Copputt, Vice President and General Manager of Converse All-Star brand that has busted the bubble and gave an explanation on the surprising, if not abrupt, changes to be made on their carrier product.
Copputt had made it quite clear that due to the buying market’s insatiable hunger in getting what’s new, the company has made a thorough research and stepped back to see on the things that they can still improve.
The respected shoe conglomerate has taken a humble turn into knowing the needs of their target market and creatively analyzed what’s left for them to develop, especially now that their competition pegged on comfort while maintaining a strict sense of style.
The old Chucks are said to be sold still as demands never faltered. Now, they have dubbed the old Chucks as Chuck I alongside its predecessor, an improved and renovated version called the Chuck II.
Aside from its difference in some of the parts and ends, Chuck II’s are said to be more expensive due to the added work invested in making the shoe more wearable, heightened comfortability and underlying market risks.
Aside from the changes to be seen via Chucks II, the company in general is also tying loose ends for innovation on other products sold by Converse.
Specifics
The shoes’ overall aesthetic look is said to be almost as the same as its predecessor. Now that we have entered a century wherein everything is possible due to intensive thinking with a huge dash of risk, Chuck II is said to ride the tide of incessant changes on the overall and the ending result to be made available in July 28.
Some of the key takeaways given on copious social sites leaks are the perforated lining for optimum breathability, the logos being stitched in-shoe instead of the former’s printed ones and the Nike Lunarlon soles that would surely up the game of Chuck II in delivering ultra comfort to those who’d wear the furnished versions.
The 98-year stagnant style of Chuck Taylors would now be replaced with softer micro-suede linings, canvas that are of premium quality, the shoe’s tongue is now given a padded and non-slip feel to aid the feet from broken ankles and for the wearer’s instep and the shoelace eyes would be of the same color as the canvas that would be used.
The eyelets would retain its monochromatic matte finish. Currently, the expected Chucks II would be in four bold colors — red, blue, black and white and is said to be playing on the price range of $70 for low-cuts and $75 for high-top styles.
Verdict?
With the company’s drive into upholding its consumer’s benefit by releasing the Chuck II, sales are expected to be high because of this new drive. And with the old Chuck versions streaming alongside this new take, it will just boost the company’s sales twice the amount as what they are currently getting.
With all the specifics laid out which covers nothing but the comfort of Chuck Taylor lovers, it would come as no surprise that the general buying market would come to accept and love this new venture made by the company.
With all the growing trends and the always-changing wants and needs of the shoe clientele, it is just right and timely that Converse made this leap and not have shooed away the thought that they can be an exemption.
Chuck Taylor’s influence is something that’s hard to remove, like an itch that won’t go away without scratching, and with whatever endeavor they might be planning in the future, it will always be a success so long as they prioritize pleasing their established market rather than attending to their whims.
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