The world of fashion has known Topshop for its eloquent take in street wear and ready-to-wear garbs. In almost every corner of the world, Topshop is very much famous as a fashion pillar for pieces that are mainly editorial and yet reachable to the general buying public.
Topshop’s black and white garments, the grandiose in their fur pieces, the shimmering golden bangles, the sleek stilts and the corporate slash high-fashion pegs have been an instant craze for women in the global scale.
Truthfully, Topshop has been a strong fashion brand for all its glorious year in the business, and it does have the capacity of hiring bagshot names from the modeling clique, without so much as begging for the chosen model to do their advertisements and campaigns.
The name of Topshop itself is a cake that all wanted to partake, and yet only selected people are pinpointed to have their slice of shares.
Recently, we have seen model turned actress Cara Delevingne jump from her bountiful modeling career to the movie industry and this have left Topshop faceless for the autumn season.
There have been high-filed names but Gigi Hadid made it to be Topshop’s latest model slash endorser.
Gigi Hadid has been slowly making rounds to equally famous fashion names such as Balmain and Max Cara for this year’s winter adverts.
Truth be told, there would be no hard feelings when Hadid took over the vacated seat left by Delevingne as the two models are known to be real friends.
Hadid is expected to be a Topshop’s latest pin-up girl for the remaining months of the year and the general fashion industry would be seeing more of this American model through a series of sporty-pegged looks and eveningwear to be released by the brand.
Hadid have been the best bet and best decision that Topshop has done since this uprising model have a generous following on several social networking sites such as Instagram with a whopping 4.9 million followers.
Gigi Hadid’s presence in social media would definitely help Topshop reach a better audience without spending too much as Hadid’s fashion posts would be flipped as sublime campaigns.
Quoting Sir Philip Green, Topshop’s owner, “We are continually developing our footprint across all markets with ambitious plans both in the UK and internationally and I feel like Gigi is an ideal ambassador to underpin these efforts.”
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