Yet, collaboration came to fold as Balenciaga unveiled the new face of their 2015 autumn/winter collection. Top of the line Balenciaga worked with the British crooner Sam Smith on their current campaign that speaks nothing but sleek fancy and class.
It must have been a farming tradition as Smith, just like any other stars, announced his partnership with the luxurious Balenciaga through his Instagram account. We’ve seen it all before. From Cher of Dior to Kendall Jenner’s Estee Lauder, it’s no longer a surprise that a star like Smith would use the accessibility of social media in order to disseminate information and reach a wider scope of audience by just the slight lifting of fingers. “Ladies and gentlemen. The time has come for my first ever collaboration with a fashion house. You ready?” He even mentioned from one of his IG posts followed by another post telling “So honoured and ecstatic to announce my collaboration with @BALENCIAGA on the upcoming autumn/winter menswear collection! You’ll be able to see my full campaign very soon. So happy.”
This is Smith’s biggest fashion campaign yet. And his improved physique attained by diet and exercise made him even suited for the brand’s tradition of exquisite cut and dignified aesthetic. The brand’s creative director Alexander Wang even affirmed the British songwriter’s partnership with Balenciaga. “Sam Smith conveys a quiet elegance and a subtle sensuality that are perfect for Balenciaga. He represents both sensitivity and power – the dualities of the Balenciaga man.”
The video and photo shoot were nothing but of pure high fashion. All in black and white texture shot by photographer Josh Olins, the newest campaign exhibited Balenciaga’s trademark while incorporating contemporary designs that are truly time, surpassing and would definitely be seen in the red carpets worn by the world’s stylish and fashionable gentlemen.
They say that a star shine is even validated when a big fashion house such as Balenciaga would tap a celebrity’s presence to represent them. No brainer, Sam Smith is a star himself and became even brighter after this fashion partnership. Well played Sam. Well played Balenciaga.
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