Italians are well-known for their scrumptious and delectable food like pasta and pizza, but they never stopped there. They are remembered as bright, merry and carefree types of people who have invaded the world with their adorable attitude. With all the talent and passion brewing in Italy’s fine land, it is no surprise that they managed to penetrate society in general with their creativity in a multitude of things.
From food to their majestic landscapes up to fashion that the world has known, there’s always an Italian touch that cannot be discounted. Similar to the influence of pasta in the general culinary scene, we can also surmise that the biggest fashion conglomerates come from Italy due to their very specific approach to the world of style.
One known brand that’s a hundred percent Italian is Superga, and this outfit really does stick with Italy’s mantra of putting comfort into everything.
You might have seen or even worn Superga in your teenage years as this is the market that they have targeted. Superga shoes are the simplest you can see: from its plain rubber soles to the solid and bold shoe canvass, the minimalistic logo to the unassuming shoe laces.
Superga originated from the historic place of Torino as far back as 1911 and was the brainchild of fashion entrepreneur Walter Martiny. It can be remembered that Superga started out with the 2750 model, which was a sheer infusion of vulcanized rubber for its sole and an immaculate white canvas strewn up with even whiter shoe laces.
Twenty-three years later in 1934, Superga continuously explored greater heights to come up with useful designs focusing on sports and daily wear. Even after the devastation from World War II, the company restarted their eponymous production with the 2750 line still hitting sales quotas. With the advent of tennis shoes around the same period, Superga ventured into releasing their very own clothing line in 1970.
Currently, fashion pillar Steve Madden is exclusively selling units of Superga in most of the United States and even strengthened the line with Mary-Kate and Ashley Olsen as part of the creative unit. The famous Hollywood twins never disappointed Superga fans as they released their collaboration dubbed as The Row, which includes ready to wear garments and the usual Superga make and model for women.
It can also be remembered that some big stars like Alexa Chung, Rita Ora and Suki Waterhouse have been ambassadors of the product, making Superga reach different types of plausible markets.
Superga is now available in most continents such as the United States, South Africa, Asia and Europe with more flexible lines including Superga City Leather and Superga Country Rubber. Their official website, www.Superga.com also offers a wide array of clothes and shoes that boasts simplistic yet playful designs through their combinations of texture, color and print.
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