Men are hard to dress. Unlike women, men resort to wearing garments that are boring, straightforward and plain.
Maybe because of men’s masculine nature and affinity to anything that is not loud, they resorted to pieces of clothing that can easily be unnoticed, stiff-looking and incapable of vibrancy.
Even before, men also dominated the fashion industry and left a small space for women’s line which promises color, life and is the exact opposite of the traditional men’s wear.
Well one well-known designer made a humongous flip of the coin and introduced to the world the wonders of proportions, pattern and hues.
It was in the mid-1970 when Perry Edwin Ellis, an American fashion designer, became known for his bold attempt in introducing a trendy yet sophisticated wardrobe for women that is slowly being warped by the dominance of men’s line.
A Portsmouth, Virginia spawn, Ellis originally had his roots tied-up with business administration and retailing before submerging into the fashion industry.
With enough skills on the technical aspect of selling, he tested the waters of mass-retail focusing on developments under the women’s wear category.
Starting off as a buyer and seller at Miller and Rhoads, Ellis started his humble beginning as a huge name in fashion.
It was in the year 1970 when a former employer approached Ellis to design a collection for women, which was then dubbed as Portfolio, released in 1976.
After the success of Portfolio in 1976, the American women lunged at this opportunity of devouring a new sense of style through Ellis’ work and the designer’s success kicked-off to a continuous roll.
Perry Ellis International had been launched in 1978 which was blazed on fire when Ellis developed a non-traditional, modernly classic Men’s Collection.
Soon enough, the brilliant businessman in Ellis added other fashion pieces such as shoes, furs, accessories and perfume carrying his own name.
Two years after, the enterprise that Ellis started had revenues amounting to a whopping $60 million dollars.
Highly praised professionally and personally, Ellis believed that “fashion dies when you take it too seriously.” Of Perry Ellis’ fashion design, Michael Bastian remarked that “no one did it better…He was able to be modern and yet not come off antiseptic,” while Steven Kolb, CEO of the Council of Fashion Designers of America, described Ellis’ fashion as “my way to step forward in fashion, but to still have a comfort level. It helped define my personality.”
Even after his death in 1986, Perry Ellis is still widely-known as an important figure in fashion.
With an ever-expanding brand even after the emergence of modern names during the 21st century, Perry Ellis is still as alive as it how started by collaborations done by rising designers.
Furthermore, Perry Ellis is still on the process of innovating their current products which revolves on formal wear for men, undergarments, bags and accessories and perfumes for both men and women.
Nenhum comentário:
Postar um comentário