Men’s fashion has evolved through the years. More and more men are very much into the whole concept of looking good. One factor to consider when one wants to look good is wearing trendy and comfortable ensembles.
One name in fashion who has earned a lot of praises from fashionable men is John Varvatos. “Every guy wants to be a little bit of a rock star,” says John Varvatos, who has built a formidable menswear empire on this very notion.
His seasonal advertising campaigns feature music icons like Iggy Pop and Kiss. His downtown New York flagship is housed in the space previously occupied by legendary punk club CBGB. Since 2001, he has collaborated with Converse, a brand beloved by The Ramones and The Clash.
And his collection — which includes signatures like attenuated suiting, biker boots and knotted neckerchiefs — comes with a distinct rock n’ roll twist.
Since it was launched in 2000, John Varvatos has expanded into a range of new product categories — including eyewear, watches, fragrance. The company now generates a reported $250 million in annual revenue. And the expansion continues.
This year alone, Varvatos is set to almost double his total retail footprint, with entries into Asia and Europe — in Bangkok and London, respectively — due later this year.
His new 4,200-square-foot boutique on New York’s Madison Avenue his third store in New York, but the first on the city’s Upper East Side, a stone’s throw from brands like Lanvin and Hermès) opened yesterday.
And just last month, the designer announced the launch of his own record label, John Varvatos Records, in conjunction with Republic Records.
Ultimately, Varvatos likes his clothes like his music: timeless and iconic. “I want to create clothes that last through the generations,” he says, “so when you go back in your closet 10 years from now, you go, ‘This jacket looks better today than when I bought it.’”
Nenhum comentário:
Postar um comentário