Daily clothing should follow a single rule that many fashion brands have failed in fulfilling—comfort. Many famous lines have been divulged by numerous names in this industry that say: true-blue fashionistas are the ones who are comfortable with what they wear.
Truly enough, many people have followed this simple concept and they are thriving to pick pieces for the ensemble that serves its purpose first before pleasing the eye. Fashion stores and brands have gone beyond the depths of their creative director’s heads and many have never moved forward from the brainstorming phase.
Some were stuck, some failed to infuse comfort and style without trying too hard, and some have just given up the game.
Despite the challenge of fulfilling this fashion concept, one name that remains in the market is American Eagle Outfitters. Undeniably, this fashion brand is one of the first that comes to mind when we look for an outfit that’s not difficult to maintain, and would certainly make us look ahead of the game with respect to styling.
Founded in the humble town of Pittsburgh, Pennsylvania, American Eagle Outfitters has been clothing the world with their simplistic yet functional garbs since 1977. Their establishment as a strong retail company has been evident through their 39 years of existence within the fashion realm.
Still headquartered in 77 Hot Metal Street, the place where it heralded from, this eponymous clothing company never ceased to amaze everyone every single time they released a collection.
Originally, American Eagle Outfitters is a family venture that branched out of Retail Ventures Incorporated, a company known to have handled the equally illustrious brand of the olden times, Silverman’s Menswear.
It is through the conscious effort of siblings Jerry and Mark Silverman that American Eagle Outfitters came to life, with a market audience that are known slaves to everything in when it comes to fashion.
Nowadays, American Eagle Outfitters has come to lure people who are between 15-25 years old, both men and women, and those who are addicts of anything preppy and comfortable at the same time.
Specifically, American Eagle Outfitters is a known distributor of the latest trends in fashion, with focus on garments such as polo shirts, low-rise jeans, graphic T-shirts, sweatpants, henley shirts, outerwear, boxers and briefs, along with swimwear and a wide array of accessories.
The brand also has stints in manufacturing products belonging to the categories of personal care, lingerie and generic footwear to complete one’s ensemble. Under current Chairman and interim CEO Jay Schottenstein, American Eagle Outfitters registered whopping revenue of US$3.160 billion as of 2012.
International expansion has never been an issue with American Eagle Outfitters, as they are now scattered all over the globe with a total of 929 retail outlets and 148 sub-stores for sub-brand Aeries.
American Eagle has reached Africa with stores in Morocco and Egypt, Latin America via retail outlets in Mexico, Puerto Rico, Colombia and Panama, the whole span of Asia with establishments in Israel, Japan, the Philippines, China, Kuwait, Lebanon, Jordan and Thailand among others, and invaded Europe with branches in Russia, the Great United Kingdom, Poland and the sunny city of Greece.
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