Shopping, all by itself, is such an enjoyable human activity on its strictest sense. One of the best feelings in this lifetime is the ability to purchase things that would satisfy the fancy and make the bad mood be good in just a snap.
People nowadays have gone beyond lengths into ensuring that their shopping episodes would be flipped into being effortless and convenient. Before, people can only pay items by cash, and then there came the POS machines that can let many just swipe some plastic cards to cover-up the retail’s hefty price tag.
After the convenience of credit cards, comes the method of purchasing by just visiting a website and putting all the efforts onto the power of one’s finger to ‘Add to Cart’ and click away. But the human populace seemed too intelligent just to settle with all the things that have revolutionized shopping, and all the encompassing concepts, and leave it as the way it is now. Behold, another genius being channeled into reality – the birth of interactive fitting rooms.
When a woman finds a pair of jeans that initially caught her attention, the next logical scene would be the marching to the nearest fitting room.
The simple versions of these cubicles are normally cramped, with nothing fancy inside, a huge full-length mirror, some space for you to wiggle those stretchy pants off, and that’s it.
Fitting rooms are shopper’s ultimate ally when it comes to deciding if an item is worthy of buying or not, and it is with these smallish rooms that we get to see if a garment would look aesthetically good on us when worn.
Just recently, the eponymous brand Ralph Lauren have taken an innovative route on its Fifth Avenue New York flagship store for introducing modernized fitting rooms that would be of great help to shoppers, and a fancy addition, indeed.
Being in touch with the brand’s goal of making shopping more convenient for everyone, Ralph Lauren have collaborated with Oak Labs to put in reality the Oak Fitting Rooms, which is just one of its kind adaptation of the norms.
Oak Labs have made it a possibility to infuse e-shopping to physical stores and this bridging the gap move would definitely create a huge impact for shoppers all over the world.
As a brain child of Ralph Lauren and Oak Labs’ Healey Cypher, Darren Endo, Michael Franklin and Flynn Joffray, the Oak Fitting Rooms would minimize shopping time by giving users a more comprehensive and fashion-pegged suggestions.
The main star of this innovative move would have to be the seemingly normal fitting room mirror, which has been incorporated to be as a touch-screen one that will aid consumers in picking the right options.
Upon entering this high-tech rooms, consumers would be delighted to know that they can pick the type of mood they want the room to follow by means of using the light’s dimness and brightness.
The majestic mirror would give-out its purpose of being not just a mirror, but also a synchronized-to-the-store’s inventory tool, which would give you an idea of what stocks are available.
Information such as style, color and size would also be shown to you on a press of a ‘mirror’, and all details published would be as accurate as asking a sales store specialist.
Aside from the aforementioned stuff, customers would also have a dedicated iPad to get in touch with a sales store specialist on episodes that they would want to get a certain item they weren’t able to bring inside the Oak. Changing language is also a nice feature, knowing that Ralph Lauren is being patronized by a huge following all over the world.
To succinctly quote Oak Labs’ CEO and founder regarding this highly engineered and intelligently conceptualized store feature, “Not only are we helping our partners exceed the rapidly accelerating expectations of their shoppers, but we’re taking an entirely different approach to technology in the physical world.
At Oak Labs, every piece of technology should feel effortless, every moment beautifully integrated into authentic material and every experience refreshingly human. Unlike other retail “innovation” companies, we focus on ROI – which means we are collecting unprecedented data in-store – data that has historically been lost.” (www.idigitaltimes.com)
Nenhum comentário:
Postar um comentário